Activision Faces Backlash Over AI in Call of Duty
The gaming giant Activision has confirmed the inclusion of AI-generated content in its iconic Call of Duty series, following the recent changes in Steam’s disclosure policy. This revelation has stirred up significant controversy within the gaming community, particularly around titles like Black Ops 6 and Warzone.
Evidence of AI in Black Ops 6
During the “Merry Mayhem” event in Black Ops 6, players noticed peculiarities such as a zombie Santa with six fingers—an unmistakable sign of AI-generated imagery. Further investigation revealed that various in-game elements, from loading screens to weapon decals, were likely created using AI tools.
- Loading Screens and Cosmetics:
- Zombie Santa with six fingers
- Weapon decals and player cards
- Gobblegum event marketing with extra fingers
Community Reaction and Activision’s Stance
Despite the growing backlash, Activision remained tight-lipped initially. Users on platforms like Reddit expressed frustration, coining terms like “AI Slop” to describe their dissatisfaction with the AI-generated content in a full-price AAA title. The community’s discontent highlights concerns over the use of AI in a franchise known for its high-quality production values.
Steam Policy and Legal Implications
Steam’s recent policy shift now permits AI-generated content, a reversal of its earlier stance. However, this change raises legal questions. The US Copyright Office’s report from January 2025 states that AI-generated content lacks copyright protection unless modified by a human. Activision could face challenges if they continue to use raw AI-generated content without human intervention.
Activision’s AI Strategy
Activision is not new to AI integration. The launch of Modern Warfare 3 saw a partnership with Modulate, an AI-driven chat moderation tool. Moreover, job postings suggest the company seeks talent skilled in generative AI, indicating a strategic shift towards more AI usage across its titles.
Future of AI in Gaming
Despite criticism, Activision is unlikely to abandon AI tools, especially under Microsoft’s ownership, which heavily invests in AI technology. Xbox’s new AI tool, Muse, aims to aid game preservation, showing the industry’s growing reliance on AI.
For more insights on AI’s impact on gaming, visit Figure AI Shifts Focus from OpenAI to Proprietary Models.
Conclusion
As AI continues to weave into the fabric of game development, the debate over its role intensifies. Activision’s integration of AI in Call of Duty exemplifies the industry’s broader trend, sparking discussions on creativity, ownership, and the future of gaming. What are your thoughts on AI’s place in gaming? Share your opinions and stay updated with the latest developments.
Source: www.windowscentral.com
